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United Kingdom fine wines market: £2 billion industry in 2012
Fine Wines/Champagne and Spirits in the United Kingdom - a new market research report on 2014-03-10 09:00:02
Moet & Chandon and Dom Perignon would be considered the most coveted brands in the United Kingom fine wines market. Moet & Chandon is one of the world‟s largest champagne producers and is part of the same company that owns Louis Vuitton, a name synonymous with luxurious living. Dom Perignon is also a brand that is produced by Moet & Chandon and is a vintage champagne, meaning that all the grapes used in the production of Dom Perignon were harvested in the same year. Whereas other for champagne brands, grapes from various years are used in the production.

Champagne is currently going through a trend of non-celebratory consumption. In previous years, champagne was typically consumed for reasons of high celebration, however, the trend is shifting towards a more regular evening use. High-end UK on-trade establishments have commented that more consumers are ordering glasses of champagne or champagne-based cocktails rather than a glass of wine.

Fine wine/champagne and spirits is expected to see sales decline with a CAGR of -1% in constant value terms over 2012-2017. Spirits and champagne are expected to prevent the entire fine wine/champagne and spirits category from slumping into a deep decline, as there is a strong interest and marketing efforts placed in fine vodkas, bourbons and tequilas. Brands such as Patron, Gold Flakes Vodka and Jack Daniel‟s Single Barrel as well as a few fine champagnes are the highest sellers in luxuruious nightclubs in London.

Key Headlines

- Fine wines/champagne and spirits grew by just over 1% in current value terms to £1.8 billion in 2012
- The UK‟s year of celebration helped to boost the champagne category in 2012
- Fine Champagne saw the fastest value growth, of 9%, in 2012
- Courvoisier and Lanson made the two strongest campaigns in the UK in 2012
- Fine wines/champagne and spirits is expected to see sales stagnate over 2012-2017

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