2014-04-21 20:11:01 - Men's Grooming in the United Kingdom - a new market research report on companiesandmarkets.com
Procter & Gamble UK Ltd remained the category leader in the United Kingdom men´s grroming market durign 2012 with a 31% value share and sales worth Â£322 million, up 2% on 2011. More than 95% of the company´s sales are generated by the Gillette brand, the leader in men´s shaving with a 67% share in 2012. Constant innovation, line extensions, strong advertising and customer loyalty all enabled the brand to remain at the top for another year. After launching its ProGlide razor in 2011, the ProGlide Styler razor and Clear Shave Gel were launched in July 2012.
In 2012, men´s grooming performed well, recording current value growth of 5% to outperform the review period CAGR of 3%. Not only were a
growing number of male-specific products introduced but men are also increasingly choosing and buying their own personal care products. According to a survey of 1,250 men and women in the UK aged between 18 and 45 by closeshavesociety.com, men are now spending as much as women on personal care, with 86% of them regularly using moisturiser. Men are particularly spending money on hair gel, aftershave, moisturiser, shower gel, deodorants and shampoo.
Men´s grooming is anticipated a constant value CAGR of 1% over the forecast period, with sales set to exceed Â£1.1 billion by 2017.
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