2014-04-21 20:10:01 - Oral Care in the United Kingdom - a new market research report on companiesandmarkets.com
Colgate-Palmolive UK Ltd remained the leader in the United Kingdom oral care in 2012 with a 27% value share and sales of Â£280 million, up 4% on 2011. With its Colgate brand, the company is a major player in manual and battery toothbrushes, toothpaste and mouthwashes. In October 2012, Colgate-Palmolive entered the electric rechargeable toothbrushes category, exclusively available at Boots. Its owes its leading position largely to its number one ranking in both toothpaste (46% share) and manual toothbrushes (29% share).
Oral care grew by 5% in current value terms in 2012 to reach sales of over Â£1 billion, while retail volume sales rose by 2%, showing that UK consumers do care about their oral health. Unit prices increased in 2012
due to fewer promotions and stronger sales of higher value products. Overall, 5% value growth marked a stronger performance than the review period CAGR of 4%.
Oral care is anticipated a constant value CAGR of 2% over 2012-2017. This will compare favourably to a flat review period CAGR. However, value growth is set to slow down over the course of the forecast period from over 2% in 2013 to just 1% in 2017.
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