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Oral Care in the United Kingdom

United Kingdom oral care market: Colgate-Palmolive the leading player in the industry

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2014-04-21 20:10:01 - Oral Care in the United Kingdom - a new market research report on

Colgate-Palmolive UK Ltd remained the leader in the United Kingdom oral care in 2012 with a 27% value share and sales of £280 million, up 4% on 2011. With its Colgate brand, the company is a major player in manual and battery toothbrushes, toothpaste and mouthwashes. In October 2012, Colgate-Palmolive entered the electric rechargeable toothbrushes category, exclusively available at Boots. Its owes its leading position largely to its number one ranking in both toothpaste (46% share) and manual toothbrushes (29% share).

Oral care grew by 5% in current value terms in 2012 to reach sales of over £1 billion, while retail volume sales rose by 2%, showing that UK consumers do care about their oral health. Unit prices increased in 2012



due to fewer promotions and stronger sales of higher value products. Overall, 5% value growth marked a stronger performance than the review period CAGR of 4%.

Oral care is anticipated a constant value CAGR of 2% over 2012-2017. This will compare favourably to a flat review period CAGR. However, value growth is set to slow down over the course of the forecast period from over 2% in 2013 to just 1% in 2017.

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Mike King
Phone: London: +44 (0) 203 086 8600

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