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Beauty and Personal Care in the United Kingdom

United Kingdom personal care market: Procter & Gamble UK the key player in the industry

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2014-01-30 12:27:01 - Beauty and Personal Care in the United Kingdom - a new market research report on

The United Kingdom personal care market continued to show growth in 2012, mainly driven by positive performances from baby and child-specific products, deodorants, hair care, men´s grooming and oral care. While the economic downturn continued to have an impact on the industry, UK consumers did not mind spending money on items perceived as essential, such as the mentioned above.

2012 saw a large number of new product innovations, encouraging UK consumers to make impulse purchases. Manufacturers also ventured into new product categories, such as deodorant brand Lynx introducing hair care products. L´Oréal also increased its presence in the hair care category in 2012 with a more natural shampoo range free from sulphates.

Procter & Gamble UK Ltd remained the leading manufacturer of



beauty and personal care products in the UK in 2012. The company managed to increase its share further in 2012, thus widening the gap on other leading beauty and personal care players such as L´Oréal (UK) Ltd.

Chemists/pharmacies continued to be the leading retail channel for beauty and personal care in the UK in 2012, although other channels are catching up quickly. The channel to achieve the greatest share gain in 2012 was internet retailing. This was mainly driven by the increased online sales of health and beauty and grocery retailers.

The beauty and personal care industry will continue to grow over the forecast period. The majority of products sold in this industry are seen as essential items to UK consumers, which means that they will continue to buy them even when experiencing economic hardship. The dynamic nature of the industry in the UK is another factor driving sales, with manufacturers introducing new products on a regular basis.

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Mike King
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