Pet Products in the United Kingdom - a new market research report on companiesandmarkets.com
PR-Inside.com: 2014-03-21 14:21:03
With a 33% share and sales reaching Â£232 million in 2011, private label products continue to lead the United Kingdom pet products market after very slow growth of under 2%. They are increasingly offering wider and more attractive ranges to pet owners in order to compete more effectively at all levels with branded products. Pets at Home increased its market share by 4% in 2011, which is twice as much as overall average private label, mainly thanks to outlet expansion, to more than 20 in 2011. Its brand share being negligible in healthcare products and dietary supplements, the company achieved this growth thanks to cat litter and other pet products.
The Bob Martin Co recorded a retail value share of 30% with sales of Â£216 million in 2011, nearly Â£8 million more than in 2010. The company, particularly strong in healthcare and dietary supplements, enjoys a strong client base and has continued to develop new products to meet the growing needs of pets whilst ensuring that its brands are convenient and easy to use. Bob Martin has promoted itself further by setting up a new website called Petshealthcare.com which aims to provide specific advice for pet owners and helps to diagnose and treat less complex problems.
With an 8% sales growth recorded in 2011, pet healthcare grew the fastest in this category. Along with the growing tendency of feeding their pets with fortified/functional pet food, some pet owners buy all the basic and over-the-counter medication that their pets need, or that they think would be good for them. Pet healthcare remains a priority for pet lovers, most of whom consider their pet as a family member. For this reason, sales of such products (anti-parasitic products, skin care, ear care, dental care) remain strong.
Although veterinary bills can get quite high, the smallest being the regular check-up costing an average of Â£35, it is estimated that in 2011, only 30% to 35% of cats and dogs owners have pet insurance. Pet owners rely heavily on good luck, good nutrition and a bit of exercise to keep their cat or dog healthy and strong, hoping to stay away from the clinic and away from pet bills. But with pet food manufacturers adding more and more supplements to their own products, such as food and treats (added calcium, added glucosamine, etc.), the need for additional supplements is now declining. As a result, sales were flat in 2012, and will decline in the future.
Pet products sales will keep on growing by an estimated 10% in constant value terms over the forecast period and reach more than Â£826 million. As the overall pet population continues to expand, consumers continue to demand the best products they can afford for their pets and manufacturers continue to innovate, providing the opportunity for higher price points.
In current terms, all categories but pet dietary supplements should grow fairly well over the forecast period, with pet healthcare and other pet products performing best. This is explained by the continuation of current trends such as the humanisation factor with pet owners increasingly purchasing products which provide their pets with the best health benefits.
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