UK Retail Occasions: Summer 2012 - a new market research report on companiesandmarkets.com
PR-Inside.com: 2014-03-13 19:26:03
The ongoing economic downturn in the United Kingdom is making it financially difficult for many consumers to take long two-week holidays over summer. Around 45% of consumers said money is too tight for a proper holiday with many opting for short breaks instead.
Price is the overriding factor driving purchasing decisions for essential holiday items. Low prices ranks as the most important criteria for choosing where to shop for all summer non food shopping including holiday purchases and general non food summer spend. For seasonal food purchases low prices ranks just below convenience.
While around half of consumers don´t refresh their summer wardrobe every year, there is greater propensity to spend on fashion among those that are going on holiday and getting away for the summer. Buying penetration of essential summer items such as shorts, skirts and dresses is significantly higher among consumers that went on holiday abroad or in the UK.
The bad weather had an adverse impact on the purchase of gardening and outdoor products despite the garden continuing to be one of the main hubs of activity over the summer period. Around half of consumers spent time doing activities in the garden over summer. However investment in the garden remained relatively low key with most spend going to outdoor shrubs and plants. There was low purchasing penetration of big ticket items such as BBQs and garden furniture.
This report provides an in-depth understanding of how consumers behaved over the summer holiday period in 2012: what did they buy, why did they buy it and where did they shop, are all examined. In addition, the report examines people´s opinions of retailers and of what they are looking for when purchasing summer products. The report is driven by unique consumer data and interviews.
Our Retail Occasions series helps you to understand how consumers are shopping across the various events and occasions in the retail calendar. For each occasion we analyze the results of a large consumer survey to understand what´s happening and what it means for you.
Key Market Issues
1. Understand what´s being purchased
We explore what products people are purchasing for each of the key occasions and analyze the penetration rates for key categories. A wide range of products are covered including food, gifts, clothing and goods for the home.
2. Understand where it´s being purchased
We monitor which retailers consumers have visited for each of the occasions, what they have used those retailers for and what they thought of them. We analyze retailer customer share both overall and by product category.
3. Explore what´s being spent
We examine how much people are spending and intend to spend across the various categories and products and how this differs to previous years. We also look at total household budgets for the various occasions.
4. Understand how people are celebrating
We take a broad look at what people are doing for the various occasions, how they intend to celebrate them and how these things are influencing and affecting their retail and buying behavior.
5. Explore key issues by demographics
We analyze all of the above at an overall level but also provide a breakdown by key demographics as well as by region. On a bespoke basis we can also isolate and explore specific consumer segmentations.
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