2014-02-07 21:03:01 - United Kingdom Telecommunications Report Q1 2014 - a new market research report on companiesandmarkets.com
The UK telecoms market is mature with a high penetration of all services, and a good roll-out of next generation services. As a result of its maturity the UK market has diminished opportunities for subscription growth, and operator strategies reflect this by increasingly focusing on value generation from subscriptions. In the mobile market this means operators are focused on rolling out LTE, with three networks operational from the end of August 2013, as well as VAS such as mobile advertising and payments. Meanwhile, in the fixed broadband sector, operators continue to target the converged services market through the provision of triple- and quad-play packages, with BSkyB the outperformer in this area since 2010.
- In Q313, mobile subscription was 77.269mn
with a penetration of 122.4%. This represents a 0.5% increase over the previous quarter.
- Smartphone penetration has continued to rise, with operator data showing it reached around 50% in mid-2013, as the wider availability of high-spec low-cost Android handsets drives proliferation of ownership.
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