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United States affinity credit card market: Latest market research published
Co-Branded and Affinity Credit Cards in the U.S., 4th Edition - a new market research report on 2014-04-28 01:17:01
To help industry participants navigate the evolving market for co-branded/affinity cards, this study analyzes co-branded/affinity credit card program features and benefits and retail card strategies and growth trends among bank and non-bank issuers. Coverage of trends and opportunities includes:

- Assessment of the leading co-branded credit cards from card partners--Ritz Carlton, Hilton, Wyndham, Best Western, Carlson, Norwegian Cruise Line, Princess Cruises, Sony, Best Buy, BJ´s Wholesale Club, Costco, Dillard´s, Walmart, Macy´s and Amazon--to gauge differentiation and related features and benefits among co-branded hotel, cruise, and retail credit cards.
- Trending of branded credit card and co-branded credit card usage over time by card association and demographic, and current co-brand/affinity card usage by 11 card types.
- Via proprietary consumer research, analysis of the degree of importance co-branded credit card users give to features and benefits when signing up for a co-branded credit card. The section assesses the importance cardholders assign to card features & benefits by grouping responses into seven categories: interest rate, spend limits & fees; rewards; discounts; special perks; travel benefits; and protection/management.
- Market sizing for U.S. general purpose credit cards and co-branded credit cards, as well as a market driver analysis including credit loan volume, delinquency, loans outstanding trending.
- Trends & opportunities in the co-brand and affinity credit card space, including affluent consumers, the middle class, private label conversion, rewards trends, reaching younger consumers, and cross selling.
- The co-branding strategies of American Express, MasterCard and Visa, as well as the co-brand/affinity card strategies of Bank of America, Barclays, Capital One, Citibank, GE Capital Retail Bank, JPMorgan Chase and U.S. Bank.

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