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United States biscuits market valued at US$13.8Bn in 2013
Biscuits in the US - a new market research report on 2014-04-10 16:06:02
Biscuits is expected to see current value growth of 3% to reach US$13.8 billion in 2013, due to the performance of major brands. Although sales declined for some brands in numerous biscuits categories, sales of the largest and most iconic brands mostly grew, and led the category towards overall growth. Major brands such as Oreo, Pepperidge Farm and Cheez-It are expected to see fairly strong growth and help keep the overall growth of biscuits positive.

Kraft Foods, which globally is now Mondelez International, is expected to maintain its wide lead in biscuits in 2013, with a small increase to 39%. The company accounts for more than twice the sales of its nearest competitor, Keebler Foods, which is expected to account for an 18% share of value sales. Kraft has a variety of sweet and savoury biscuits that it sells in its Nabisco division. These iconic brands include Wheat Thins, Oreo, Chips Ahoy! And SnackWell´s.

Diverging growth within the maturing biscuits category is expected to hamper growth in the forecast period. In constant value terms, sales are expected to increase by 1% overall, reaching US$13.9 billion in 2018. Retail volume sales are expected to decrease by 1% in the same period.

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