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Confectionery Packaging in the US

United States confectionery packaging market: Over 43 billion units sold in 2012

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2014-02-17 16:12:03 - Confectionery Packaging in the US - a new market research report on

Stand-up plastic pouches experienced the largest increase in the United States confectionery packaging market in 2012, growing by 14% in the year. Hershey unveiled its new Simple Pleasures chocolate in 2012, which is claimed to contain 30% less fat than traditional chocolate, something that is increasingly important to US consumers due to rising obesity rates in the country. Additionally, the product comes in a stand-up pouch with a zip lock closure, allowing for easy sharing and storage.

Mints packaging volumes declined by 4% in 2012, as both budgetary concerns and flavour innovation reduced the amount of mints that consumers are willing to purchase. Many manufacturers are putting forward stronger varieties of their mints, such as Breath Savers 3 Hour mints, which



do not require the consumer to eat as many mints. In addition, unlike other areas of confectionery, the product is normally bought for its breath-freshening utility as opposed to its taste, and due to this many consumers perceived it as an unnecessary expense instead of an affordable indulgence. As such, many stopped using the products altogether. To combat this, Hershey released Ice Breakers Fruit Duos, which is claimed to both freshen the consumers breath while also giving an indulgent fruit flavouring.

Overall unit sales of confectionery packaging are expected to be very flat over the forecast period, as numerous areas of confectionery are expected to move in different directions. While stand-up pouches and other popular pack types will help stimulate growth in some parts of chocolate and sugar confectionery, certain areas, such as gum, will continue to see very severe unit declines as consumers grow increasingly disinterested in these categories.

Key Headlines

- Retail unit volume sales of confectionery packaging decrease by 3% in 2012 to 43.6 billion units
- Manufacturers shrink packaging sizes to attract convenience-, health-, and budget-orientated consumers
- Stand-up plastic pouches volume sales rise by 14% in 2012, an increase of 66 million units, as the pack type is used for numerous sharing-orientated confectionery product launches
- Flexible aluminium/paper packaging sharply declines by 7% in 2012, as consumers grow disinterested in gum
- Confectionery packaging is set to decrease 1% overall to 43.3 billion units over the forecast period as strong gains are expected in paper-based containers and stand-up pouches

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