2014-02-17 16:11:02 - Dairy Packaging in the US - a new market research report on companiesandmarkets.com
2012 and 2011 saw a host of new packaging innovations introduced in the United States dairy packaging market. Packaging innovation included the launch of four 1.25oz plastic tubs for Kraft Philadelphia Indulgence in 2012. Kraft Foods decided to create single-serve packages for on-the-go snacking, as cream cheese continues to grow in popularity as both a breakfast or snack time food. In addition to this there was the introduction by JM Smucker of an easy-open end for its Eagle condensed milk in 2011. As a result, no can opener is required. This development should help Eagle better compete against lower-priced private label varieties, which lack this easy-open feature. Finally, Springfield Creamery introduced Nancys Organic Cultured Lowfat Cottage Cheese Fruit on Top
in March 2011. It has a bottom cup containing cottage cheese with live probiotics and a top cup containing fruit sweetened with organic agave.
Cheese packaging experienced strong 3% growth in 2012, much higher than its review period average. Much of this growth came from higher-than-average spreadable unprocessed cheese growth, led by new product innovation from Kraft for its exceedingly popular Philadelphia cream cheese brand. In addition to this, packaged hard cheese was also able to find growth as the product offers convenience as it is usually pre-sliced.
Unit volume sales of dairy products packaging are expected to increase 6% overall in the forecast period. This positive performance will be largely due to growth in volume sales of yoghurt products, specifically Greek yoghurt. Due to the fact that Greek yoghurt almost entirely comes in thin wall plastic containers, this pack type will gain the most from the rising popularity of Greek yoghurts. Packaged hard cheese is expected to remain the largest product category within cheese as the popularity of grated mozzarella and cheddar will remain strong. The growing influence of Hispanic consumers, however, will boost demand for soft cheese varieties. In both cases, flexible plastic packaging will be the main beneficiary, with unit volume sales of flexible plastic expected to increase at a CAGR of 1% over the forecast period.
- Unit volume sales of dairy products packaging increase by 2% in 2012, reaching 33.5 billion
- Greek yoghurt reshapes the dairy landscape as consumers flock to this new product
- PET bottles increases by 5% in 2012 mainly due to growth of flavoured milk drinks
- Benefitting from the popularity of yoghurt, thin wall plastic packaging sees unit volume sales
increase by 345 million units in 2012
- Volume is expected to increase at a CAGR of 1% over the forecast period to reach 35.6 billion
units as rigid plastic packaging posts significant volume growth
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