Free Submission Public Relations & NewsPR-inside.com
Home
Deutsch English

Finance
Tissue and Hygiene in the US

United States hygiene products market: Incontinence sector to drive growth up to 2017


Print article Print article
© companiesandmarkets.com

companiesandmarkets.com
companiesandmarkets.com
2014-02-14 17:33:02 - Tissue and Hygiene in the US - a new market research report on companiesandmarkets.com

Manufacturers in the United States hygiene products market stir up some excitement by continuing to introduce premium and personalised products. The basic commodities like sanitary towels and diapers are described as must-have and stylish accessories. Attempts to normalise stigmatised categories such as incontinence continue. A mature market marked by demographic changes skewed towards an increasingly older population is driving marketers to focus on value growth.

Leading player Georgia-Pacific was closely followed by Procter & Gamble and Kimberly-Clark with somewhat similar value shares. Combined, these three companies accounted for a whopping 81% value share in toilet paper. However, the largest value growth in double-digit terms came from private label companies and green-positioned Seventh Generation. In terms of brand value shares, Charmin from

 

 

Procter & Gamble was followed, at a distance, by Georgia-Pacific‟s Angel Soft and Quilted Northern.

Mass merchandisers and supermarkets shared the highest value share in 2012 (25%) for retail tissue and hygiene products. However, the highest value sales growth came from secondary channels such as internet retailing and health and beauty retailers. These two secondary channels accounted for around 10% share of the total value sales of retail tissue and hygiene.

Incontinence, driven by the faster-growing senior population in the US, is expected to lead in both volume and value terms over the forecast period. Since a good portion of the products tracked in tissue and hygiene are heavily dependent on demographic changes, nappies/diapers/pants is expected to witness dull growth, especially in volume terms. This is because the 0-3-year-end population is expected to witness flat growth until 2014, after which it can be expected to grow marginally until 2017.

Click for report details: www.companiesandmarkets.com/Market/Consumer-Goods/Market-Researc ..

Browse all Consumer Goods Market Research Reports www.companiesandmarkets.com/Market/Consumer-Goods/Market-Researc ..

Browse all Consumer Goods Company Profile Reports www.companiesandmarkets.com/Market/Consumer-Goods/Company-Profil ..

Browse all Latest Market Research Reports www.companiesandmarkets.com/Market/All/Market-Research?aCode=f3f ..

About Us
Companiesandmarkets.com is a leading online business information aggregator with over 300,000 market reports and company profiles available to our clients. Our extensive range of reports are sourced from the leading publishers of business information and provide clients with the widest range of information available. In terms of company profiles, Companiesandmarkets.com’s online database allows clients access to market and corporate information to over 100,000 different companies. We provide clients with a fully indexed database of information where clients can find specific market reports on their niche industry sectors of interest.


Author:
Mike King
e-mail
Web: www.companiesandmarkets.com
Phone: London: +44 (0) 203 086 8600

Disclaimer: If you have any questions regarding information in these press releases please contact the company added in the press release. Please do not contact pr-inside. We will not be able to assist you. PR-inside disclaims contents contained in this release.
Latest News
Read the Latest News
www.newsenvoy.com

 


Terms & Conditions | Privacy | About us | Contact PR-inside.com