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United States ice cream market declined by 1% in 2013
Ice Cream in the US - a new market research report on 2014-04-10 16:03:01
Retail volume sales of ice cream are projected to decline by 1% in 2013, due partly to an improving economy. Whilst economic conditions remained tough for lower-income Americans, higher-income consumers experienced the value of their homes increase and a good stock market performance. In turn, a rise in consumer confidence amongst more affluent consumers allowed them to take more trips to tourist destinations and shopping centres where they could eat ice cream in restaurants. As a result, demand for ice cream in retail outlets is expected to decline in 2013.

Dreyer´s Grand Ice Cream Holdings is expected to lead ice cream in the US with a 30% value share in 2013. The Nestlé subsidiary has been able to retain its leading position with constant product innovation and a nationwide direct store delivery (DSD) network.

At-home consumption of ice cream is not expected to increase in the forecast period. Retail volume sales of ice cream are predicted to be flat through to 2018, whilst value sales are expected to increase by 4% in constant terms. The flat volume sales for 2013-2018 will be a negative development compared with the 1% volume increase for 2008-2013. Given the high household penetration of ice cream and the presence of a refrigerator in every American home, it is difficult to increase ice cream sales in the US. As the US economy makes a slow recovery, consumers are expected to eat more ice cream in ice cream parlours and restaurants. Value sales of ice cream fast food in foodservice are expected to increase by 14% from 2012 to 2017, according to Euromonitor International.

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