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Packaging Industry in the US

United States packaging industry market: Increased levels of innovation boost the industry

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2014-02-13 12:53:02 - Packaging Industry in the US - a new market research report on

2012 saw an enormous level of new and incredibly innovative product introductions in the United States packaging market. Some of these products, like Mio and Tide Pods, look to permanently reshape the categories they are being introduced into. These products also come with pack types that are uncommon in their categories as well, with distinctive designs intended to help make the new products stand out from the old. Although the packaging used for these new products are very different in size and function, for the most part they have largely come in flexible, rigid plastic, and liquid carton packaging.

With a slow but seemingly steady recovery underway, consumers have a renewed interest in products that are health focused. This means a



closer inspection of the health claims of various products and a great deal of emphasis by manufacturers on putting the health properties of their products on the front of the package. This has also benefited pack types like liquid cartons that are traditionally seen as being used for fresh products, while hurting metal can sales, which are traditionally seen as being used for heavily preserved products.

Manufacturers continue to focus on creating more sustainable packaging as consumer concerns about the environment strengthen. This has led to a great deal of innovation in plastics to make them more renewable and use less overall material. While this primarily affects beverage products, home care manufacturers have also begun to follow a similar trend.

As consumers continue to flock to urban areas, the overall sizes of their living areas have started to shrink. Therefore, smaller and easier-to- store products are in strong demand, and manufacturers are responding with smaller packaging. Products in smaller packaging also carry the benefit of being more portable and useful for on-the-go consumption, which has become very important to consumers. In addition, these smaller packages carry a cheaper price point, making them seem more appealing to consumers, despite the overall increase in price by volume.

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