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United States sauces market led by Unilever United States Inc in 2013
Sauces, Dressings and Condiments in the US - a new market research report on 2014-04-10 17:07:02
Sauces continues to see an influx of premium products from numerous small companies in numerous sauces, dressings, and condiments categories in 2013. Following the recession, many consumers stopped dining out and started to prepare more meals at home, leading to an increase in demand for sauces, dressings and condiments. As the economy has steadily recovered, some consumers have returned to foodservice outlets, while others continue to eat at home, but now desire higher and more premium sauces to help create higher- quality meals at home, but still at a lower cost than dining out. This has helped grow high-priced barbecue sauces, dressings, wet cooking sauces and various other areas directly related to meal preparation. These sauces typically come from regional, small-batch producers and come in more premium glass packaging to help distinguish themselves from lower-priced varieties.

Unilever United States Inc, which surpassed the share of Kraft Foods Inc in 2009 to become the top player in sauces, dressings and condiments, retained its leading position in 2013 with a value share of 10%. Unilever´s retail sales grew slightly in 2013 as its major brands, such as Bertolli pasta sauce, Hellmann´s Mayonnaise and Bestfoods Mayonnaise, were able to outweigh losses in other areas of sauces, dressings and condiments. Unilever is also among the top three leading players in gravy cubes and powders, stock cubes and powders, salad dressings and vinaigrettes with its Wishbone and Knorr brands.

Sauces, dressings and condiments is expected to post a CAGR of 1% in constant value terms over the forecast period, to reach sales of US$20.7 billion by 2018. Retail volume sales, however, are expected to decline by 2% overall during the same period. As the economy slowly recovers in the US and consumer confidence continues to grow, the number of meals eaten out at foodservice establishments is likely to rise. This return to eating out will limit the demand for sauces, dressings and condiments and cause retail volumes to slide slightly between 2013 and 2018.

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