2014-03-21 13:41:01 - Writing Instruments in the US - a new market research report on companiesandmarkets.com
Newell Rubbermaid remained the leading force within writing instruments in 2012. The company continues to have a diverse portfolio, and has a presence in all of the categories within writing instruments. This strategy helped the company in 2012, which posted 7% growth and achieved retail sales of US$1.7 billion. However, this growth will be difficult to sustain, as the entire industry is shrinking. The company will have to find ways to attract new customers through creative avenues such as those used for its Sharpie brand.
Office Max and Office Depot, the second and third retailers in office supplies, decided to merge. The merger, announced in February 2013, is expected to strengthen the performance of these retailers, as both have been in
decline. The merger aims to cut costs and increase efficiency by capitalising on the respective retailers´ strengths. Whilst the merger will combine these two forces in the industry, the merger will not dethrone Staples as the leading office supplies retailer in the US. The merger is expected to be completed by the end of 2013.
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