2013-01-24 11:47:53 - US chain restaurant market feeling the effects of the recession

The United States chain restaurant market experienced a major slowdown during the recession due to reduced consumer spending.In the battle for consumers´ shrinking budgets, restaurants increasingly lost out to home-cooked meals or fast-food restaurants. On average, consumers cut spending on small luxuries like eating out, and when they did eat out, they opted for less expensive items.Over the last five years, consumers have also become increasingly health conscious. While major restaurants have responded by expanding the number of nutritious options on their menus, the general trend toward better eating has hurt many of the less-healthy chain restaurants.Consequently, industry revenue has fallen at an average annual rate of 0.1% to $54.6 billion over the five years to 2012.A restaurant chain is

 

 

a set of related restaurants with the same name in many different locations that are either under shared corporate ownership (e.g., McDonald´s in the US) or franchising agreements.Typically, the restaurants within a chain are built to a standard format (through architectural prototype development) and offer a standard menu. Fast food restaurants are the most common, but sit-down restaurant chains (such as TimberLodge Steakhouse, Outback Steakhouse, T.G.I. Friday´s, Ruby Tuesday, and Olive Garden) also exist.Restaurants, which include former American staples such as Big Boy, Ponderosa and Bennigan´s have not been able to maintain a steady crowd. They have failed to update their brand or menu options. As a result locations have been closed in favour of a new generation of eateries.