Free Submission Public Relations & NewsPR-inside.com
Home
Deutsch English

Finance
Ear Care in the US

US ear care market: $55 million industry in 2012


Print article Print article
© companiesandmarkets.com

companiesandmarkets.com
companiesandmarkets.com
2014-02-24 09:42:02 - Ear Care in the US - a new market research report on companiesandmarkets.com

Newly acquired brand Debrox led in brand share in the US ear care market during 2012, accounting for 40% of value sales. Second ranked brand Murine, also from Prestige Brands, contributed another 15%, giving the company a majority share of ear car. Private label share, at 30%, actually declined in 2012, likely due to the new ownership of Debrox.

Ear wax removal products account for the bulk of US ear care sales. This is partly because of the growing elderly population, for whom ear wax build-up is an especially common problem. In addition, homeopathic options are prevalent for conditions like tinnitus and swimmers ear, and these treatments are excluded from Euromonitors coverage.

The increasing ageing population is a positive factor for ear

 

 

care, much as it is for several other consumer health categories. In general, however, ear care has very little visibility among most consumers, who tend to rely on simpler—and less expensive—methods for controlling ear wax levels. The fact that Prestige can present a united marketing front for Debrox and Murine will help slow sales erosion, but the categorys prospects in general are not particularly favourable.

Key Headlines

- Current value sales of ear care grow 0.8% to reach US$55 million in 2012
- Prestige Brands Holdings acquires top brand Debrox in January 2012
- Prestige Brands leads ear care with 57% value share in 2012
- Growth stagnates over the forecast period due to low innovation

Click for report details: www.companiesandmarkets.com/Market/Consumer-Goods/Market-Researc ..

Browse all Consumer Goods Market Research Reports www.companiesandmarkets.com/Market/Consumer-Goods/Market-Researc ..

Browse all Consumer Goods Company Profile Reports www.companiesandmarkets.com/Market/Consumer-Goods/Company-Profil ..

Browse all Latest Market Research Reports www.companiesandmarkets.com/Market/All/Market-Research?aCode=f3f ..

About Us
Companiesandmarkets.com is a leading online business information aggregator with over 300,000 market reports and company profiles available to our clients. Our extensive range of reports are sourced from the leading publishers of business information and provide clients with the widest range of information available. In terms of company profiles, Companiesandmarkets.com’s online database allows clients access to market and corporate information to over 100,000 different companies. We provide clients with a fully indexed database of information where clients can find specific market reports on their niche industry sectors of interest.


Author:
Mike King
e-mail
Web: www.companiesandmarkets.com
Phone: London: +44 (0) 203 086 8600

Disclaimer: If you have any questions regarding information in these press releases please contact the company added in the press release. Please do not contact pr-inside. We will not be able to assist you. PR-inside disclaims contents contained in this release.
Latest News
Read the Latest News
www.newsenvoy.com

 


Terms & Conditions | Privacy | About us | Contact PR-inside.com