Free Submission Public Relations & NewsPR-inside.com
Home
Deutsch English

Finance
Emergency Contraception in the US

US emergency contraception market: $270 million industry in 2012


Print article Print article
© companiesandmarkets.com

companiesandmarkets.com
companiesandmarkets.com
2014-02-24 09:41:01 - Emergency Contraception in the US - a new market research report on companiesandmarkets.com

Plan B and Next Choice were the only two major brands available without a prescription in the US emergency contraception market. Next Choice led sales in 2010, after its 2009 launch, but Plan B recaptured share in 2011 and gained even more in 2012. Plan B One Step, a one-dose formula, was launched in 2011, and Plan B sells at a higher price point than Next Choice. In addition, Plan B benefits from very high brand recognition; many consumers think of emergency contraception and Plan B interchangeably.

As a relatively new category, emergency contraception experienced massive growth at the beginning of the review period. Growth slowed towards the end of the review period with the maturing of the category and the

 

 

introduction of the Watson Pharmaceuticals generic brand Next Choice in 2009, but 2012 current value growth remained constant with 2012 growth, largely due to higher sales for standard brand Plan B.

Although the Obama administration has not yet indicated if and when it intends to reconsider age restrictions on non-prescription emergency contraception access, it is certainly receiving overwhelming pressure from medical and advocacy groups to do so. HHS has never conceded that its unprecedented December 2011 action was political, but there was little doubt from the scientific community that this was the case.

Despite being present for several years now, emergency contraception is still highly controversial. Misinformation, such as the idea that emergency contraception induces an abortion, abounds, and many conservative political groups suggest that OTC emergency contraception availability for younger teenagers will encourage riskier sexual behaviour, despite evidence from paediatric groups that this is not true. HHS issued its decision going into an election year, when the FDAs medically sound advice on the issue may not have been popular with conservative voters. With more political capital available after winning re-election, the administration may be willing to concede to the overwhelming guidance from the FDA and other medical organisations and lift OTC age limits. If so, this would eliminate the need for behind-the-counter stocking of emergency contraception, providing easier access for users of all ages.

Key Headlines

- Current value sales of emergency contraception grow by 8% to reach US$274 million in 2012
- Ongoing fall-out from regulatory actions dominates emergency contraception (EC) news in 2012
- Teva Pharmaceutical Industries increases its current value share to 54% in 2012
- Increased availability will balance private label competition to support forecast growth with a 3% constant value CAGR

Click for report details: www.companiesandmarkets.com/Market/Consumer-Goods/Market-Researc ..

Browse all Consumer Goods Market Research Reports www.companiesandmarkets.com/Market/Consumer-Goods/Market-Researc ..

Browse all Consumer Goods Company Profile Reports www.companiesandmarkets.com/Market/Consumer-Goods/Company-Profil ..

Browse all Latest Market Research Reports www.companiesandmarkets.com/Market/All/Market-Research?aCode=f3f ..

About Us
Companiesandmarkets.com is a leading online business information aggregator with over 300,000 market reports and company profiles available to our clients. Our extensive range of reports are sourced from the leading publishers of business information and provide clients with the widest range of information available. In terms of company profiles, Companiesandmarkets.com’s online database allows clients access to market and corporate information to over 100,000 different companies. We provide clients with a fully indexed database of information where clients can find specific market reports on their niche industry sectors of interest.


Author:
Mike King
e-mail
Web: www.companiesandmarkets.com
Phone: London: +44 (0) 203 086 8600

Disclaimer: If you have any questions regarding information in these press releases please contact the company added in the press release. Please do not contact pr-inside. We will not be able to assist you. PR-inside disclaims contents contained in this release.
Latest News
Read the Latest News
www.newsenvoy.com

 


Terms & Conditions | Privacy | About us | Contact PR-inside.com | BidVertiser