2014-02-24 09:43:01 - Eye Care in the US - a new market research report on companiesandmarkets.com
The US eye care market is overwhelmingly Novartiss strongest OTC category in terms of GBO share, with the company claiming 30% share of 2012 sales versus just 5% of OTC sales in general. Novartiss US eye care subsidiary Alcon Laboratories alone has 21% value share. Novartis globally owns several eye care brands, including category leader Systane, which increased its value share to 16% in 2012. The company thus has strong category knowledge and also emphasised eye care as one of the few categories unaffected by its manufacturing-related recall and supply issues in 2012.
The unusually intense spring and autumn allergy seasons increased 2012 allergy eye care sales at a rate more than triple that of standard eye care. Standard products continued
to sell well, with 4% current value growth. Standard eye care sales are more impacted by demographic drivers.
Seasonal allergies will continue to be a major health issue over the forecast period. The gradual warming of temperatures fosters longer and more severe allergy seasons, prompting consumers to look to both standard antihistamines and allergy remedies and topical eye care to alleviate their symptoms. Indeed, allergy eye care is expected to increase by a 5% constant value CAGR over the forecast period. Likewise, the growing elderly population will drive standard eye care growth with a 2% constant value CAGR.
- Current value sales of eye care grow by 5% to reach US$803 million in 2012
- Climate factors boost the need for allergy treatments
- Allergy eye care posts 9% current value growth in 2012
- Alcon Laboratories maintains its leadership with 21% current value share in 2012
- Greater incidence of allergies and the growing ageing population drive a 3% constant value CAGR for eye care over the forecast period
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