2012-09-05 17:58:10 - US green cleaning products market to outperform traditional non-green cleaners

The US green cleaning products market has seen its market value increase over the past few years from a valuation of $303 million in 2007, to $640 million in 2011.Though still a niche market segment, green cleaners continue to expand beyond the shelves of health and natural product stores to reach consumers at mass outlets - and to great success as general merchandise stores such as Walmart and Target have lead all retail channels in total sales of green cleaners.The past seven years has seen growth within the US green cleaning products market fuelled by consumer interest in, and understanding of greener and more sustainable lifestyles - including both household and laundry cleaners.In the future, growth of green products will

 

 

likely outperform traditional non-green cleaners due to higher price points and loyal usage by core and converted consumers, and may accelerate if economic conditions change. In addition, the number of consumers who purchase green cleaners has increased over the last three years. It is predicted that the uncertainty of the economy, among other factors, will cause green cleaners to grow at a rate lower than the 20% compound annual growth rate (CAGR) of the last five years. Traditional green brands will drive market growth, but there are only a few with enough critical mass to support a substantially larger market.For more information on the US green cleaning products market, see the latest research: US Green Cleaning Products Market ReportFollow us on Twitter @CandMResearch

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