Gum in the US - a new market research report on companiesandmarkets.com
PR-Inside.com: 2014-03-12 20:01:01
The reduced interest of young consumers has led to a sharp drop in gum sales, with the category expected to register a current value decline of 3% in 2012. Traditionally, the gum category has relied heavily on younger consumers to make up a large part of its consumer base. In recent years, however, younger consumers have had less disposable income and increased apathy towards the activity of chewing gum in general. With the growth of this trend, gum sales had been somewhat flat in the past few years and have finally started to decline.
The gum category in the US continues to be dominated by Wrigley (GBO Mars) and Kraft Foods, which hold respective value shares of 55% and 31% in 2012.
Increased apathy towards the act of chewing gum will increase competition between gum manufacturers. As the base of gum consumers is likely to continue to dwindle somewhat, gum manufacturers will need to become more and more competitive amidst retracting demand. This will likely mean the introduction of more innovative flavours and packaging.
Click for report details: www.companiesandmarkets.com/Market/Food-and-Drink/Market-Researc ..
Browse all Food and Drink Market Research Reports www.companiesandmarkets.com/Market/Food-and-Drink/Market-Researc ..
Browse all Food and Drink Company Profile Reports www.companiesandmarkets.com/Market/Food-and-Drink/Company-Profil ..
Browse all Latest Market Research Reports www.companiesandmarkets.com/Market/All/Market-Research?aCode=f3f ..
Companiesandmarkets.com is a leading online business information aggregator with over 300,000 market reports and company profiles available to our clients. Our extensive range of reports are sourced from the leading publishers of business information and provide clients with the widest range of information available. In terms of company profiles, Companiesandmarkets.comâs online database allows clients access to market and corporate information to over 100,000 different companies. We provide clients with a fully indexed database of information where clients can find specific market reports on their niche industry sectors of interest.