2014-03-31 00:02:01 - M-Commerce Market in US 2012-2016 - a new market research report on companiesandmarkets.com
The United States M-Commerce market is to grow at a CAGR of 32.38 percent over the period 2012-2016. One of the key factors contributing to this market growth is the high adoption of smartphones. The M-Commerce market in the US has also been witnessing the increasing demand for the digital purchase of goods. However, the requirement of large-scale investments could pose a challenge to the growth of this market.
Offers are always introduced to attract customers. Many retailers are introducing mobile coupons that provide various offers and benefits for consumers who shop through m-commerce. This encourages consumers to purchase goods through m-commerce. As there is a demand for the virtual wallet among smartphone users, the availability of mobile coupons will encourage
them to make mobile purchases.
The key driver is the high adoption of mobile devices. The US is among one of the leading nations in the world that fueled the demand for, and, consequently, the growth of smartphones. In order to attract more customers and facilitate more transactions on this platform, mobile service providers are expanding their networks, and also providing high-speed data transfer services. Mobile phone application providers are increasingly creating applications that are user-friendly and easy to use. As the use of mobile devices increases, the adaption to mobile payments is also forecast to increase.
One of the key concerns in the market is security, as mobile commerce involves the transfer of critical data over the network. Consumers are increasingly becoming aware of the consequences of data privacy and are emphasizing data-secure processes and connections.
The key vendors dominating this market space are ISIS, PayPal Inc, Visa Inc. And Citibank. Other vendors are Google Inc, American Express Serve, and Mastercard Inc.
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