2013-01-25 13:48:50 -
US poultry market under threat from the possibility of disease outbreaks
The US poultry market is the world´s largest producer, and second-largest exporter of poultry meat, and a major egg producer. US consumption of poultry meat (broilers, other chicken, and turkey) is considerably higher than that of beef or pork, but less than total red meat consumption.In a little over 50 years, the US poultry industry has evolved from fragmented, locally oriented businesses into a highly efficient, vertically integrated, progressive success story increasingly supplying customers nationwide and around the globe.With almost 18% of total poultry production exported, the US poultry industry is heavily influenced by currency fluctuations, trade negotiations, and economic growth in importing markets.While meat consumption has fallen only marginally during the five years to 2012, the recession has exacerbated
consumption declines, with consumers scaling back the quality of meat purchased in light of reduced disposable incomes and low sentiment toward the economy in general.The combined value of production from broiler, egg, turkey, and chicken sales in 2010 was $34.7 billion, up 10% from $31.6 billion in 2009. Of that total, 68% was from broilers, 19% from eggs, 13% from turkeys, and less than 1% from chickens.The US poultry industry continues to be a major supplier of protein in the United States and the world. Mexico replaced Russia as the largest purchaser of US poultry, with more than 967 million pounds shipped in 2010. The poultry export market is especially important for Mississippi because poultry is often shipped out of ports in the South.The US poultry industry includes about 300 companies with combined annual revenue of more than $50 billion. Major products are fresh or frozen young chickens (about 60% of industry revenue) and processed poultry or meat products (about 25%).Despite the stable nature of consumer demand for meat-based products, unpredictable weather conditions and disease outbreaks can cause volatility from year to year.For more information on the US poultry market, see the latest research: US Poultry MarketFollow us on Twitter @CandMResearch
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