2014-02-24 09:46:03 - Sports Nutrition in the US - a new market research report on companiesandmarkets.com
Glanbic Plc continued to be the global brand leader in sports nutrition in 2012, with 16% current value share in the US sports nutrition market. Current value sales grew by 14% for the company, which reached US$766 million. Its position was bolstered by its acquisition in 2008 of Optimum Nutrition and the acquisition in 2011 of Bio-Engineered Supplements & Nutrition Inc.
Sports nutrition in 2012 records strong current value growth of 15%, which was five percentage points higher than the review period. This faster growth was attributed to the growing mainstream consumer base and the expansion of product offerings into more accessible formats such as RTD and bars.
The growth in consumer education will bolster the growth in mainstream sports nutrition users.
As such, during the forecast period, protein products is expected to record a constant value CAGR of 7% to reach US$6 billion. The increase in mainstream consumers is giving major growth opportunities for companies to expand their offerings that are vegetarian and vegan-friendly, as well providing new delivery formats which is more accessible to non-extreme athletes.
- Sports nutrition experiences 15% current value growth to reach US$4.7 billion
- Increasing consumer education created a growing role for the mainstream consumer in driving sales of sports nutrition
- RTD records the highest current value growth rate of 24% to reach US$502 million
- Cytosport leads sports nutrition with 10% share.
- Sports nutrition is expected to record a 7% constant value CAGR over the forecast period
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