2014-02-24 09:47:01 - Vitamins and Dietary Supplements in the US - a new market research report on companiesandmarkets.com
The US dietary supplements market is very fragmented with the top five companies accounting for 20% combined value share. Living Essentials took the lead with a 6% value chare in 2012 followed not far behind by NBTY with a share of 5.4%.
Dietary supplements experienced 5% current value growth in 2012 increasing to US$11.6 billion due to many factors including the increased public awareness of healthcare due to the spotlight on Obamacare as well as the First Ladys Lets Move campaign. Additionally, the ageing baby boomer population and trend in more pinpointed supplements in 2012 served to bolster dietary supplements.
Vitamins and dietary supplements is expected to experience a constant value CAGR of 4% over the forecast period to reach US$28 billion.
The growing consumer education concerning effective public healthcare and preventative measures to sustain health will not abate, and as such, vitamins and dietary supplements will continue to reap the rewards of that growing awareness. This growth is in line with the previous years predictions as many targeted health segments such as fish oils, omega 3-6-9 and digestive health are expected to maintain steady growth through the forecast period, essentially bolstering the category as a whole.
- Current value sales of vitamins and dietary supplements grow by 6% to reach US$23 billion
- The ageing baby boomer population drives growth in sales of eye health supplements and fish oils
- Tonics and bottled nutritive drinks continues to show tremendous growth with current value sales increasing by 18% to reach US$1.5 billion
- Pharmavite Corp, producer of Nature Made vitamins, strengthens its position as leader of vitamins
- Vitamins and dietary supplements is expected to record a 4% constant value CAGR over the forecast period
Click for report details: www.companiesandmarkets.com/Market/Consumer-Goods/Market-Researc ..
Browse all Consumer Goods Market Research Reports www.companiesandmarkets.com/Market/Consumer-Goods/Market-Researc ..
Browse all Consumer Goods Company Profile Reports www.companiesandmarkets.com/Market/Consumer-Goods/Company-Profil ..
Browse all Latest Market Research Reports www.companiesandmarkets.com/Market/All/Market-Research?aCode=f3f ..
Companiesandmarkets.com is a leading online business information aggregator with over 300,000 market reports and company profiles available to our clients. Our extensive range of reports are sourced from the leading publishers of business information and provide clients with the widest range of information available. In terms of company profiles, Companiesandmarkets.comâs online database allows clients access to market and corporate information to over 100,000 different companies. We provide clients with a fully indexed database of information where clients can find specific market reports on their niche industry sectors of interest.