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Vitamins and Dietary Supplements in the US

US vitamins market: $23 billion industry in 2012

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2014-02-24 09:47:01 - Vitamins and Dietary Supplements in the US - a new market research report on

The US dietary supplements market is very fragmented with the top five companies accounting for 20% combined value share. Living Essentials took the lead with a 6% value chare in 2012 followed not far behind by NBTY with a share of 5.4%.

Dietary supplements experienced 5% current value growth in 2012 increasing to US$11.6 billion due to many factors including the increased public awareness of healthcare due to the spotlight on Obamacare as well as the First Ladys Lets Move campaign. Additionally, the ageing baby boomer population and trend in more pinpointed supplements in 2012 served to bolster dietary supplements.

Vitamins and dietary supplements is expected to experience a constant value CAGR of 4% over the forecast period to reach US$28 billion.



The growing consumer education concerning effective public healthcare and preventative measures to sustain health will not abate, and as such, vitamins and dietary supplements will continue to reap the rewards of that growing awareness. This growth is in line with the previous years predictions as many targeted health segments such as fish oils, omega 3-6-9 and digestive health are expected to maintain steady growth through the forecast period, essentially bolstering the category as a whole.

Key Headlines

- Current value sales of vitamins and dietary supplements grow by 6% to reach US$23 billion
- The ageing baby boomer population drives growth in sales of eye health supplements and fish oils
- Tonics and bottled nutritive drinks continues to show tremendous growth with current value sales increasing by 18% to reach US$1.5 billion
- Pharmavite Corp, producer of Nature Made vitamins, strengthens its position as leader of vitamins
- Vitamins and dietary supplements is expected to record a 4% constant value CAGR over the forecast period

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Mike King
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