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Use of bioactives in personal care products emerging trend
Emerging Trends in Bioactives for Personal Care (Technical Insights) - a new market research report on 2014-04-30 09:29:02
The global bioactive market for personal care products is mainly concentrated in United States and the European Union due to the presence of many multinational companies in these regions. However, it is expected that the industry will shift toward Asia Pacific in the next five to six years, mainly due to the favorable regulatory environment, increased population, and consumer awareness.
The use of bioactives in various personal care products is an emerging trend. However, challenges, such as, biocompatibility issues, and increased need for product efficacy for functional claim, have to be addressed for continued growth of bioactive ingredients for their use in personal care products. The bioactive market is highly competitive and requires innovations in strategic, technical, and marketing concepts in the personal care sectors. Also, personalization of bioactive products for specific targeted applications will help in market expansion.
Living cells are being researched as ingredients to increase the bioactive effect. These include stem cells and algae. The rise of opportunities in these segments is mainly due to the increasing demand for naturally derived bioactives that have targeted activities. Increase in specificity and value addition will result in increased market growth. Anti-aging, protection from ultraviolet (UV) rays, and hair conditioning are some of the significant segments in which bioactives have the highest rate of successful adoption.
Sizing down ingredients to the nano level is done for convenience of formulating personal care products. Nanoparticles and liposomes act as vehicles for delivery of bioactive ingredients. Personal care product manufacturers collaborate with technology providers to manufacture a wide variety of bioactive products. Large personal care organizations consist of a unit for developing formulation technologies.
Significant focus on developing bioactive blends, and extraction technologies is expected; this will help in expansion of the use of bioactives in niche markets. Also, regulatory approval with valid scientific data will open more opportunities for bioactives in personal care industry. Opportunities for bioactives are expected to emerge in next five to six years in hair care, anti-aging, UV free tanning, baby care, slimming, and several other segments of the personal care industry.

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