2012-08-19 22:08:06 - New Food market report from Business Insights: "Vegetarianization Strategies in Food and Drinks"

This report focuses on how food and drinks companies can benefit from the emerging vegetarianization trend. It examines how vegetarianization has evolved, defines different types of vegetarian consumers and provides case studies of successful vegetarianization strategies. It considers the future market in meat and meat-free products in the context of likely consumer and technological developments.

Scope
* Understand how companies are formulating and marketing existing and new products to meet rising consumer demands for meat-free products.
* Analyze key trends shaping the meat-free market, including consumer drivers, regulatory frameworks, and identification of likely future technologies.
* Understand the factors underlying consumer practices of restrained meat-eating and what this development means for food and drinks companies.
* Assess emerging ingredients and product

technology in the meat-free industry, the potential benefits to consumers, and opportunities for your company.
* Identify barriers and opportunities in the meat-free product market and evaluate the effectiveness of your present product portfolio.


Full Report Details at
- www.fastmr.com/prod/449079_vegetarianization_strategies_in_food_ ..


Highlights

There are seven different categories of consumers in relation to meat-free products, including three types of restrained meat eaters. Evidence on the relationship between meat consumption and key demographic variables shows that meat-free products have greater potential to appeal to certain consumer segments, including women and seniors.

Meat alternative and faux meat products can each have distinct technical, functional and emotional benefits, and companies can use these in their marketing strategies to overcome barriers and appeal to different consumer segments in the meat-free market.

Key issues affecting the success of vegetarianization strategies include the resilience of meat-centered meal cultures, the valuing of 'natural' over 'processed' food, and evidence of consumer dissatisfaction with currently available meat-free products.

Reasons to Get this Report

* What consumer and market drivers are driving the vegetarianization trend?
* Who are the key players in the meat-free market in major market countries? How are they responding to growing consumer interest in meat-free products?
* What are the newly emerging novel ingredients in meat replacement products and what benefits do they offer consumers?
* What are the barriers to growth opportunities in the vegetarianization trend and how are companies addressing them?
* Which value-added benefits are key to the success of meat-free products?

Partial Table of Contents:

About the author
Disclaimer
Table of Contents
Table of tables
EXECUTIVE SUMMARY
Introduction
The evolution of vegetarianization
Case studies of companies in the meat-free products market
In place of meat: evaluating meat-free product strategies
Barriers and opportunities in vegetarianization strategies
The future of vegetarianization strategies
Introduction
Summary
Introduction
Who is this report for and what is it about?
Defining vegetarianization
Categories of meat-free, restrained meat-eating, and meat-eating consumers
The target consumer groups for vegetarianization strategies
The evolution of vegetarianization
Summary
Introduction
Meat consumption is changing
Meat-free and restrained meat-eating consumers
Meat-free consumers
Restrained meat-eating consumers
Meat-free and restrained meat eating: the effects of gender, ethnicity, age, and income
Drivers of vegetarianization
Drivers: Health and wellness concerns
Drivers: Ethical concerns
Drivers: Food safety
Drivers: International and national food policy
Drivers: The cost of meat
What the evolution of vegetarianization means
Case studies of companies in the meat-free products market
Summary
Introduction
AmyaEURs Kitchen
Boca Foods Company
Redwood Wholefood Company
Marlow Foods Ltd
Quorn
Cauldron
Hain Celestial Group
Linda McCartney Foods
Yves Veggie Cuisine Inc.
StarLite Cuisine Inc.
KK Fine Foods PLC
Evidence the vegetarianization trend is expanding in out of home market
Implications of vegetarianization for developing the market for meat-free foods
In place of meat: evaluating meat-free product strategies
Summary
Introduction
In place of meat
Sources of protein for vegetarians and restrained meat-eaters
Categories of meat replacement products
Adding value to meat-free products: specifying technical, functional, and emotional benefits
Meat alternatives
Goodlife Fairtrade Nut Cutlet
AmyaEURs Kitchen Broccoli and Cheddar Bake Bowl
Innocent Veg Pots
UK supermarket own-label meat alternatives
Strategies in meat alternative meat-free products
Faux meat
Fry Group Foods Louisiana Tenders
Tivall Frankfurters
Morningstar Farms Meal Starter Veggie Meatballs
Garden Protein International Gardein Ultimate Beefless Burger
Turtle Island Foods, Inc. Gourmet Sausages
UK supermarket own-label faux meat products
Strategies in faux meat meat-free products
Comparing strategies in meat alternative and faux meat products
Barriers and opportunities in vegetarianization strategies
Summary
Introduction
The resilience of meat-centered meal cultures
Barriers
Opportunities
Faux meat products: natural or processed food?
Supertex
Quorn
Consumer satisfaction with meat-free products
Vitamins and minerals
Meat-free product availability in supermarkets
Eating out meat-free
Implications for vegetarianization in a developing market
The future of vegetarianization strategies
Summary
Introduction
Vegetarianization: a maturing trend
Vegetarianization: opportunities and challenges for companies
Future developments in vegetarianization

Full Table of Contents is available at:
-- www.fastmr.com/catalog/product.aspx?productid=449079&dt=t

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