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Venezuela Beer Market Insights 2013

Venezuela beer market: Consumption continues to contract during 2012

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2014-01-31 03:19:04 - Venezuela Beer Market Insights 2013 - a new market research report on

Consumption in the Venezuela beer market continued contracting in 2012, however decline rate was much lower than in 2011. During the first semester of the year, the beer industry reported a significant decline due to the increments average prices and also the contraction of the purchasing power

2012 was characterized by changes in trends. It was observed that an increase in share of the mainstream segment is referring to the beers that are not associated with Ice or Light. The main reason is that Venezuelans are demanding traditional brands.

During 2012, the consumption of beer continued posting a negative performance with sales falling by 6.5%. Two main drivers continued to impact in the category, the deterioration of consumer spending power and rapid



price increments.

The Venezuelan market is not varied in terms of segmentation, and to some point, the beer culture is still very much undeveloped. The presence of different types of beer is moderate, as lager absorbs almost 98% of the consumption.

In 2012, the market changed drastically after the joint venture between Regional and AmBev. Now two companies absorb almost the whole market.

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