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Venezuela dishwashers market declined by 46% in volume terms in 2013
Dishwashers in Venezuela - a new market research report on 2014-04-30 00:24:03
Dishwashers saw a decline of 46% in retail volume terms in 2013, as a consequence of import restrictions. Once retailers had consumed their stocks, it was not possible for them to make new purchases. It is a small category, thus shortages in 2013 had a substantial impact. High-end products were largely not available in 2013.

Whirlpool Colombia SA led dishwashers in 2013 with a 30% share of retail volume sales. Ranked second was Electrolux Comercial de Venezuela CA with 25%, followed by MABE de Venezuela with 16%. Others accounted for a 29% volume share, due to the wide range of premium brands, often sold when consumers purchase a designed kitchen.

The dishwashers category is set to see increases in volume sales at a CAGR of 4% over the forecast period. Despite the economic crisis and imports restrictions, it is expected that over the forecast period the economy in Venezuela will see a degree of recovery from the deep problems during 2013. Sources argue that social pressure will compel the Government to ease restrictions on imports or improve production to avoid greater social unrest. Additionally, busier lifestyles could positively affect sales of dishwashers as consumers seek to save time, especially in larger cities. Overall, however, sales will remain below the levels seen at the start of the review period.

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