2013-01-31 08:53:00 - Fast Market Research recommends "Video Games in the Philippines" from Euromonitor International, now available
Sales of video games in the Philippines continue to grow, up 17% in 2011 buoyed by the growing numbers of Filipino gamers during the year. It is estimated that there are more than 30 million Filipino gamers comprised of both children and adults. This expansion is credited to the popularity of social networking which introduced and popularised games, such as Farmville, to previous non-gamers. The increasing number of casual games, which can be played on smartphones, also introduced video games...
Euromonitor International's Video Games in Philippines report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2008-2012, allowing you to identify the sectors driving growth. It identifies
the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2017 illustrate how the market is set to change.
Full Report Details at
Product coverage: Digital Gaming, Video Games Hardware, Video Games Software.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Video Games market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Report Table of Contents:
VIDEO GAMES IN THE PHILIPPINES
LIST OF CONTENTS AND TABLES
Table 1 Sales of Video Games by Category: Value 2006-2011
Table 2 Sales of Video Games by Category: % Value Growth 2006-2011
Table 3 Video Games Software by Type: % Value Breakdown 2006-2011
Table 4 Video Games Company Shares by Value 2008-2011
Table 5 Video Games Brand Shares by Value 2008-2011
Table 6 Video Games Hardware Company Shares by Value 2008-2011
Table 7 Video Games Hardware Brand Shares by Value 2008-2011
Table 8 Video Games Software Company Shares by Value 2008-2011
Table 9 Video Games Software Brand Shares by Value 2008-2011
Table 10 Sales of Video Games by Distribution Format: % Analysis 2006-2011
Table 11 Sales of Video Games Hardware by Distribution Format: % Analysis 2006-2011
Table 12 Sales of Video Games Software by Distribution Format: % Analysis 2006-2011
Table 13 Forecast Sales of Video Games by Category: Value 2011-2016
Table 14 Forecast Sales of Video Games by Category: % Value Growth 2011-2016
Toys and Games Records A Better Performance in 2011
Higher Number of Double-income Families in the Country Drives Sales
Multinationals Dominate the Local Toys and Games Market
Traditional Toys and Games Stores Are Primary Distribution Channels
Toys and Games Expected To See Moderate Growth During the Forecast Period
Key Trends and Developments
Licensing: A Key Success Factor in Toys and Games
Dismal Economic Performance in 2011 Did Not Deter Toys and Games Growth
Guerrilla Marketing Is Highly Utilised
Traditional Toys and Games Retailers Is the Major Channel for Toys and Games Sales
Young Children A Key Demographic for Toys and Games
Table 15 Sales of Toys and Games by Category: Value 2006-2011
Table 16 Sales of Toys and Games by Category: % Value Growth 2006-2011
Table 17 Toys and Games Company Shares by Value 2008-2011
Table 18 Toys and Games Brand Shares by Value 2008-2011
Table 19 Sales of Toys and Games by Distribution Format: % Analysis 2006-2011
Table 20 Forecast Sales of Toys and Games by Category: Value 2011-2016
Table 21 Forecast Sales of Toys and Games by Category: % Value Growth 2011-2016
Summary 1 Research Sources
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