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Vietnam Consumer Electronics Report Q3 2013

Vietnam consumer electronics market: Computer hardware industry revenue hits $2.1 billion in 2013

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2014-04-23 14:15:02 - Vietnam Consumer Electronics Report Q3 2013 - a new market research report on

We project Vietnam consumer electronics spending will grow by about 12% in US dollar terms in 2013 to US$5.9bn. Sales of handsets and TV sets reported a dip in Q113, despite a typical boost from the Lunar New Year shopping season. In 2012 Vietnamese retail demand for consumer electronics products grew robustly, although there was pressure on consumers´ incomes from rising inflation. In 2013, uncertainties over the outlook for employment could cause households to cut back on spending. The country´s vast, underpenetrated rural market offers the greatest growth potential, while Hanoi and Ho Chi Minh City accounted for most sales. Growth areas include smartphones, which could comprise 50% of handset sales in 2013, and LED TV sets, which reported triple-digit



growth in 2012.However, sales of FLED TVs and smartphones have been fuelled by lower prices, placing pressure on retailer and vendor margins.

Headline Expenditure Projections

- Computer hardware sales: US$1.8bn in 2012 to US$2.1bn in 2013, +13% in US dollar terms. Forecast in US dollar terms is unchanged, but due to Windows 8 tablets and ultrabooks we expect sales in these areas to grow in 2013.

- AV sales: US$1.4bn in 2012 to US$1.6bn in 2013, +14% in US dollar terms. Forecast in US dollar terms unchanged, with flat-screen TV sets expected to provide the most dynamic development.

- Handset sales: US$2.0bn in 2012 to US$2.2bn in 2012, +9% in US dollar terms. Forecast in US dollar terms unchanged, with Android smartphones and low-cost feature phones the main driver of growth.

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Mike King
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