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VOD market is driven primarily by growing demand to view movies and television at convenient times
Global Trends in Video-on-Demand Technology - a new market research report on 2014-03-19 00:18:03
The VOD market is being driven by the demand to watch television and movies at convenient times which is on-demand for viewers rather than being scheduled at set broadcast times. The growth of the VOD market is also being driven by the increased demand to watch video content at any time on devices other than televisions such as PCs, mobile phones and tablets.

In terms of subscribers, cable was found to be the greatest contributor to revenue. In terms of titles, the Internet segment was the largest contributor. Some of the biggest providers of VOD are Comcast, the Time Warner Company (TWC), Virgin Media, Orange TV, DirecTV, BSkyB, Netflix, Hulu, and Apple. North America is the largest region for the VOD market; it is followed by Europe, the Middle East, and Africa (EMEA) and Asia-Pacific (APAC). Based on overall VOD consumption, the United States, France, and the United Kingdom are the largest countries for this market.

VOD systems are defined as systems that enable users to watch long-form video content on demand, as opposed to this content being received through traditional live linear programming. VOD content can typically be classified into categories: movies and catch-up TV programming.

VOD can be received as part of a cable, satellite, or IPTV subscription, or it can be directly received via the Internet through an online video service provider. Videos can also be streamed on demand to mobile phones through mobile-specific services rather than through over-the-top (OTT) providers.

The VOD market can be measured by number of subscribers as well as by number of titles streamed. This market insight examines the current status and growth of both subscribers and titles among the cable, IPTV, satellite, and Internet segments.

Growing demand for access to entertainment (such as TV shows and movies) at any time and on any device selected by a viewer is one of the biggest driver for the VOD market. To address this demand and to curb illegal means of downloading/streaming content, studios and networks have established distribution and license agreements with individual vendors, such as Comcast and DirecTV. The success of these vendors in the VOD space is determined by the volume of titles they make available as well as the public awareness of and easy access to vendor Web sites.

Most of these vendors cannot offer full penetration of services in countries outside of North America or in areas where content owners are currently reluctant to license content due to an immature piracy-protection atmosphere and limited revenue potential. Therefore, today, North America, followed by EMEA and APAC, is the largest market for VOD services.

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