2012-09-03 07:27:05 - Vodafone: Becoming a Valuable and Recognizable Brand - a new company profile report on companiesandmarkets.com

As early as 2004, Vodafone stated its aim was to be in the top five most valuable brands in the world. By 2011, the telecom giant had achieved this goal through an aggressive sponsorship campaign, a strategy of non-controlled interests to increase its presence across the globe, and increasing investment in less developed markets.

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Highlights

Vodafone has emphasized its presence as a major brand through heavy investment in advertising and sponsorship ventures and being associated with major sporting institutions.

Vodafone has had a presence in

 

 

many markets across the world through a strategy of non-controlling interests.

Vodafone is seeking to consolidate its position as a world-leading brand through market expansion in India and Africa.

Your key questions answered
* How has Vodafone achieved its standing as one of the world´s leading brands?
* How has Vodafone´s branding and sponsorship strategy contributed towards its success?

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