2012-12-01 00:21:32 -
Web 2.0 - A Global Strategic Business Report - a new market research report on companiesandmarkets.com
The global expenditure on Enterprise Web 2.0 is forecast to reach $5.7 billion by 2015, driven by expanding broadband capabilities, decreasing prices, improving performance of networks, and the development of advanced, highly interactive Web 2.0 applications.Web 2.0 technology allows users to perform interactive functions unlike the mere information retrieval operations offered by Web 1.0. Web 2.0 market benefited from the popularity of Web 1.0 technology, which allowed users to actively adopt the online communication and interactivity medium. Rising adoption of Web 2.0 is also facilitated by commercial benefits in the content created by users, due to the enhanced potential opportunities emerging from advertising. Despite the global economic meltdown, the adoption of Web 2.0 is at a rapid pace due to
a combination of technological, social and economic factors. Wikis, online social networks, and blogs are among the most widely diffused applications of Web 2.0.According to Global Industry Analysts, at present, North America and Europe account for over 75% share of the global spending on Web 2.0 by enterprises. The changing global scenario is compelling businesses to implement changes in organizational strategies, and focus on active collaborations of technology and business for developing responsive value chains. Such endeavors have given rise to Enterprise Web 2.0 - the implementation of web concepts in enterprise environment. The market for enterprise Web 2.0 is expected to expand, as a growing proportion of organizations seek Web 2.0 tools such as wikis, social networking, and blogs to resolve issues related to the information worker. Web 2.0 technologies are being used for communicating with customers, as well as for encouraging collaboration among employees within the company. However, factors such as security of data, shortage of skilled personnel, complications in integration of new tools with legacy infrastructure, and lack of visible return on investments remain the key deterrents to the adoption of web 2.0 technology.Enterprise investments on Web 2.0 features such as RSS, social networking, blogs, wikis, podcasting, mashups and widgets are anticipated to grow rapidly. Social networking, once considered the exclusive prerogative of consumer web sites such as Twitter and Facebook, is being adopted by enterprises for incorporating social functionalities in legacy systems, thereby facilitating sharing, collaboration and publishing in real time environment. Social Networking segment accounts for an estimated 31% of the expenditure on Web 2.0 by enterprises. Blogs are being used in enterprises for enabling internal communication between employees, as well as to interact with customers and partners. A major issue associated with enterprise blogging relates to the degree of autonomy offered by enterprises for blogging.The global Web 2.0 is witnessing intense consolidation activity with renowned Web 2.0 companies being acquired by industry leaders such as Yahoo, Google, Microsoft, and Disney. This report analyzes the Worldwide market for Web 2.0 in Annual Revenues in US$ Million at the Vendor´s Level by the following Technologies: Social Networking, RSS, Blogs, Wikis, Mashups, Podcasting, and Widgets. The report provides separate comprehensive analytics for the North America, Europe, and Rest of World. Annual estimates and forecasts are provided for each region for the period of 2006 through 2015.The report profiles 56 companies including many key and niche players. Major players covered under the Enterprise Web 2.0 market include Cisco Systems, Inc., Intel Corporation, International Business Machines Corporation, Jive Software, Microsoft Corporation, Oracle Corporation, and SAP AG. Key players incuded under the Internet Web 2.0 market include Google, Inc., and Yahoo! Inc. Market data and analytics are derived from primary and secondary research. Company profiles are mostly extracted from URL research and reported select online sources. Global Industry Analysts ©
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