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Western Europe's beer industry forecast to register decline by 2018
Global Beer Trends Report 2013 - a new market research report on 2014-03-26 10:53:01
The global beer market grew by over 2%, pushed forwards by impressive performances in the key emerging markets of Africa, Asia and Latin America, whilst the more mature markets of Western Europe and North America fell, being restricted by weak economies.

With a globally poor economic situation it is expected that beer consumption will, overall, be driven by these newer markets which benefit from a rapidly expanding consumer base. Moving forward, it is forecast that consumption will recover in line with the economy, although in some cases, annual volumes are not expected to reach those seen in 2012 by 2018.

Western Europe is forecast to be the only global region that will decline, whilst Eastern Europe will only see marginal growth of just over 21 million hectoliters between 2017 and 2018.

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