2012-09-21 16:25:27 - What Consumers Want: Life Insurance in Australia 2011 - a new market research report on companiesandmarkets.com

This slide deck focuses on the important questions concerning consumers´ behavior regarding life insurance. Product penetration, choice of channel, the drivers of product and provider choice, and the barriers to adoption are all covered in this deck to ensure that the reader knows What Consumers Want from life insurance in their country of interest.

Report Scope

- Build a customer-centric strategy by learning what consumers want and need from life insurance.
- Identify new opportunities in the life insurance market through a better understanding of what consumers demand from life insurance products.
- Gain a deeper insight into the life insurance market through country-level data across income and age groups.

Key Highlights

Channel of opening and competitor type.
Essential product and provider features.
Barriers to

 

 

adoption.

Reasons to Buy

- What features do consumers demand from life insurance?
- What channels do consumers use for researching and purchasing life insurance?
- Why do consumers decide not to have a life insurance policy?

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