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Wilkinson - Verdict Company Briefing - new company profile report published
Wilkinson - Verdict Company Briefing - a new company profile report on 2014-03-05 01:41:02
Wilkinson continued to open stores during 2012, although we estimate that the rate of expansion has slowed from its previous pace. The decline in its profitability in 2011/12 was due to a mixture of sluggish sales and rising operating costs.

Report Scope

- Examine Wilkinson´s trading record since 2003, and our estimates and forecasts for 2013
- Includes space and sales density estimates/forecasts for 2008-2013
- Also includes Wilkinson´s market share of the UK homewares market from 2008-2013e

Key Highlights

Wilkinson´s move towards a full multichannel proposition, with services including next-day delivery and click & collect, is a symbol of what the retailer is trying to do in creating a modern image as a retailer that is keeping up with its middle-market peers.

The retailer faces a growing competitive challenge from the rise of pound shops and other discounters like B&M Bargains. These emerging, fast-growing retailers are both expanding and raising their game in terms of range and store environment, and Wilkinson is only a few steps ahead of them in terms of its stage of development.

Wilkinson has been steadily improving its store formats, which used to be very basic. In August 2012 it unveiled a new store design and fascia in Crawley, West Sussex, under the name Wilko. Aside from the new name, the format features a wide variety of innovations, including interactive touchscreens that allow customers to design their own rooms.

Reasons to Buy

- How have Wilkinson´s sales grown, and how do we see this changing in the coming years?
- How fast can Wilkinson expect to be able to grow its store portfolio?
- What is the demographic profile of Wilkinson shoppers?

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Press Information

Published by
Mike King
London: +44 (0) 203 086 8600

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