2012-09-13 17:44:12 - Fast Market Research recommends "Wipes in Ireland" from Euromonitor International, now available

Often seen as a superfluous luxury, wipes took a hit in 2011, as recession-hit Ireland returned to basics with household cleaning products and paper products. Value sales plummeted, as often expensive and highly innovative wipes were cast out in favour of more orthodox cleaning products. Prices also fell as grocery retailers stepped up their price war, and discounted leading brands of wipes such as Wet Ones, Pampers and Cif. A further drain on value growth came from private label, which...

Euromonitor International's Wipes in Ireland report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2007-2011, allowing you to identify the sectors driving growth. It identifies the

leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2016 illustrate how the market is set to change.


Full Report Details at
- www.fastmr.com/prod/461111_wipes_in_ireland.aspx


Product coverage: Home Care Wipes and Floor Cleaning Systems, Personal Wipes.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

* Get a detailed picture of the Wipes market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Report Table of Contents:

WIPES IN IRELAND
Euromonitor International
August 2012

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Retail Sales of Wipes by Category: Value 2006-2011
Table 2 Retail Sales of Wipes by Category: % Value Growth 2006-2011
Table 3 Wipes Retail Company Shares 2007-2011
Table 4 Wipes Retail Brand Shares 2008-2011
Table 5 Forecast Retail Sales of Wipes by Category: Value 2011-2016
Table 6 Forecast Retail Sales of Wipes by Category: % Value Growth 2011-2016
Irish Breeze Ltd in Tissue and Hygiene (ireland)
Strategic Direction
Key Facts
Summary 1 Irish Breeze Ltd: Key Facts
Company Background
Production
Competitive Positioning
Summary 2 Irish Breeze Ltd: Competitive Position 2011
Tesco Ireland Ltd in Tissue and Hygiene (ireland)
Strategic Direction
Key Facts
Summary 3 Tesco Ireland Ltd: Key Facts
Company Background
Production
Competitive Positioning
Summary 4 Tesco Ireland Ltd: Competitive Position 2011
Executive Summary
Has the Economy Bottomed?
Mainstreaming of Private Label
Demographic Outlook
Strong International Brands Persevere
Future Outlook
Key Trends and Developments
the Changing Nature of the Economic Crisis
Drift To Thrift
the Changing Face of Private Label
Population Dynamics - the Role of Demographics
Environmental Impact
Market Indicators
Table 7 Birth Rates 2006-2011
Table 8 Infant Population 2006-2011
Table 9 Female Population by Age 2006-2011
Table 10 Total Population by Age 2006-2011
Table 11 Households 2006-2011
Table 12 Forecast Infant Population 2011-2016
Table 13 Forecast Female Population by Age 2011-2016
Table 14 Forecast Total Population by Age 2011-2016
Table 15 Forecast Households 2011-2016
Market Data
Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2006-2011
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2006-2011
Table 18 Tissue and Hygiene Retail Company Shares 2007-2011
Table 19 Tissue and Hygiene Retail Brand Shares 2008-2011
Table 20 Penetration of Private Label by Category 2006-2011
Table 21 Retail Sales of Tissue and Hygiene by Distribution Format: % Analysis 2006-2011
Table 22 Retail Sales of Tissue and Hygiene by Category and Distribution Format: % Analysis 2011
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2011-2016
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2011-2016
Definitions
Sources
Summary 5 Research Sources

About Euromonitor International

Euromonitor International is a world leading independent provider of business intelligence on industries, countries and consumers. Their business intelligence products include award-winning online information databases, market reports and business reference books. Founded in 1972, Euromonitor International is a privately owned company with offices in London, Chicago, Singapore, Shanghai and Vilnius. Euromonitor has a team of over 600 in-country analysts worldwide, giving them a unique capability to deliver high quality and reliable business information. View more research from Euromonitor International at www.fastmr.com/catalog/publishers.aspx?pubid=1009

About Fast Market Research

Fast Market Research is an online aggregator and distributor of market research and business information. We represent the world's top research publishers and analysts and provide quick and easy access to the best competitive intelligence available.

For more information about these or related research reports, please visit our website at www.fastmr.com or call us at 1.800.844.8156.