2012-09-29 20:02:39 - New Consumer Goods market report from Euromonitor International: "Writing Instruments in Mexico"

In 2012 companies focused on improving their products with better technology and designs in order to gain market share. In writing accessories, for example, the brand Liquid Paper (Berol Mexico) launched a device that combines correction fluid and a correction pen. In ball point pens the brand Foray (Office Depot de Mexico) offered a pen with rubber rings for a more comfortable grip and in the colouring category the brand Vinci (Grupo Dixon) launched washable crayons.

Euromonitor International's Writing Instrumentsin Mexico report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2007-2011), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading

brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2016 illustrate how the market is set to change.


Full Report Details at
- www.fastmr.com/prod/465320_writing_instruments_in_mexico.aspx


Product coverage: Colouring, Markers and Highlighters, Pencils, Pens, Writing Accessories.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

* Get a detailed picture of the Writing Instruments market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Report Table of Contents:

WRITING INSTRUMENTS IN MEXICO
Euromonitor International
September 2012

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Pens by Institutional Channels vs Retail: Volume 2008-2012
Table 2 Sales of Writing Instruments by Category: Volume 2007-2012
Table 3 Sales of Writing Instruments by Category: Value 2007-2012
Table 4 Sales of Writing Instruments by Category: % Volume Growth 2007-2012
Table 5 Sales of Writing Instruments by Category: % Value Growth 2007-2012
Table 6 Sales of Colouring by Type: % Value Breakdown 2008-2012
Table 7 Sales of Markers and Highlighters by Type: % Value Breakdown 2008-2012
Table 8 Sales of Roller Ball Pens by Type: % Value Breakdown 2008-2012
Table 9 Writing Instruments Company Shares 2007-2011
Table 10 Writing Instruments Brand Shares 2008-2011
Table 11 Sales of Writing Instruments by Distribution Format 2007-2012
Table 12 Forecast Sales of Writing Instruments by Category: Volume 2012-2017
Table 13 Forecast Sales of Writing Instruments by Category: Value 2012-2017
Table 14 Forecast Sales of Writing Instruments by Category: % Volume Growth 2012-2017
Table 15 Forecast Sales of Writing Instruments by Category: % Value Growth 2012-2017
Executive Summary
Improving Consumer Sentiment Boosts Personal Accessories
Jewellery Manufacturers Focus on Men
Personal Accessories Remains Highly Fragmented
Product Specialists the Dominant Distribution Channel
Fashion Trends Will Drive Personal Accessories in the Future
Key Trends and Developments
the Emergence of Multiproduct Brands Drives Personal Accessories
Printed Patterns and Vintage Styles Become Trendy
Specialist Retailers Still Dominate Personal Accessories' Distribution
Department Stores Become Drivers of Personal Accessories
Market Data
Table 16 Sales of Personal Accessories by Category: Volume 2007-2012
Table 17 Sales of Personal Accessories by Category: Value 2007-2012
Table 18 Sales of Personal Accessories by Category: % Volume Growth 2007-2012
Table 19 Sales of Personal Accessories by Category: % Value Growth 2007-2012
Table 20 Personal Accessories Company Shares 2007-2011
Table 21 Personal Accessories Brand Shares 2008-2011
Table 22 Sales of Personal Accessories by Distribution Format 2007-2012
Table 23 Forecast Sales of Personal Accessories by Category: Volume 2012-2017
Table 24 Forecast Sales of Personal Accessories by Category: Value 2012-2017
Table 25 Forecast Sales of Personal Accessories by Category: % Volume Growth 2012-2017
Table 26 Forecast Sales of Personal Accessories by Category: % Value Growth 2012-2017
Definitions
Sources
Summary 1 Research Sources

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