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Zimbabwe Food and Drink Report 2014

Zimbabwe Food and Drink Report 2014 Market: New market analysis published

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2014-02-07 21:27:03 - Zimbabwe Food and Drink Report 2014 - a new market research report on

We believe private consumption will be an important engine of growth in the years ahead.

Although the relative stasis of the manufacturing industry has constrained job creation, consumption in Zimbabwe has continued to be supported by massive remittance inflows from a large diaspora population, and this is unlikely to change. Consumption will therefore be supported even in the absence of an improvement in domestic productivity.

Private consumption will be one of the more resilient components of GDP, supported by large remittance inflows from the many Zimbabweans living abroad. Furthermore, one of the upsides of the tight liquidity conditions is that inflation will remain low - price growth came in at 0.9% in September 2013 and we are forecasting that it will remain



below 4.0% in 2014. These low levels of inflation will boost consumers´ purchasing power. Any attempt to prematurely reintroduce a domestic currency would pose the biggest risk to private consumption growth.

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